With over 17 years of experience as a Global HR Leader, I am an accomplished professional specialising in Talent Attraction, Talent Development, and Business Partnering. Having successfully navigated FTS100 companies such as Coca-Cola HBC and Melia Hotels International, I bring strategic vision and proven results to the table.

Transformational Change Management: Throughout my career, I have spearheaded significant organizational changes locally and globally, aligning them with dynamic business needs. My keen eye for improvement opportunities has created or transformed HR function, pioneered large-scale talent projects across 30+ markets (Eurasia & Africa), fostering connection and collaboration among employees across boundaries.

Innovative Employer Branding Strategies: As Global Employer Branding Communications Manager for Coca-Cola HBC, I play a pivotal role in transforming our company's presence and reputation. My mission is to craft creative communication campaigns that not only enhance the attractiveness of Coca-Cola HBC but also establish it as a best-in-class employer in the global landscape. Through initiatives like Employee Advocacy, active D&I positioning, and award-winning global campaigns, we attract a diverse pool of candidates, building a positive work culture internally and externally.

Evolving Employer Branding Digital Growth: Activated EVP on a variety of social media channels through proper content strategy, campaigns, a variety of assets/formats, employee-generated content that reflects the preferences of the targeted talent segment. Relying on data analytics, I leverage actionable insights to measure the efficacy of EB. This data-driven approach demonstrates results and impact, securing buy-in from stakeholders.

Building digital capabilities: Digital channels are employer branding main path to reach our and engage with talents. Continuously building and upgrading social media capabilities across diverse EB community is in main focus.

Effective Stakeholder Engagement: Empowered by international experience, I excel in collaborating seamlessly with stakeholders across hierarchies and geographies, including Communications and TA teams, and a variety of agencies. The engagement of the community of 30+ employer branding managers locally is my key to success.

Leadership Coaching: As an ICF certified coach, I enable leaders across layers to lead with purpose stepping on a new level of self-awareness and discovering new perspectives. I am particularly passionate about supporting Women in Leadership initiatives.

We bottle and sell the beverages of The Coca-Cola Company exclusively in our 28 markets and partner with other beverage businesses to also sell their brands. With over 100 brands covering eight categories – sparkling, water, juices, ready-to-drink tea, energy, plant-based, premium spirits and coffee, we help our customers delight consumers with the drink they want, when and where they want it, around the clock. These brands cater to a growing range of tastes with a wider choice of healthier options, premium products and increasingly sustainable packaging. Sustainability is integrated within every aspect of our business. It is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships. In doing so, we foster an open and inclusive work environment with our 28,000+ employees who share a passion for serving our customers and communities and building a more positive environmental impact.