Joan’s mission at The Toro Company is to transform internal communication platforms to connect, engage and delight team members through high-impact initiatives that have included the redesign of the company intranet, creation of a weekly global newsletter, and strategies for enhancing non-desk employee engagement.

With her background as a creative director and executive producer in corporate video and live event production, Joan is passionate about crafting creative approaches to storytelling that help build strong organizational cultures and drive effective communication strategies.

Founded in 1914, The Toro Company is a leading worldwide provider of innovative solutions for the outdoor environment, including turf maintenance, snow and ice management, landscape, rental, and irrigation. Headquartered in Bloomington, Minnesota, Toro serves customers in over 125 countries through a robust network of distributors, dealers, and retailers. Toro’s product portfolio includes professional-grade equipment for golf courses, sports fields, municipalities, and commercial properties, as well as consumer-focused tools for residential lawn and garden care. The company is committed to sustainability, offering water-efficient irrigation systems and eco-friendly equipment designed to reduce environmental impact. With a reputation for reliability, innovation, and customer service, The Toro Company continues to empower its customers to maintain beautiful, functional outdoor spaces with cutting-edge technology and sustainable practices.