As a down-to-earth communicator, strategist and storyteller, I have a single goal for all of my projects: Be authentic.
Regardless if you’re communicating internally or externally, you are connecting with human beings. My mission is to never lose that focus. I’ve made a career of studying people and telling stories that inform and inspire them.
Striking that perfect balance between professionalism, humor, and authenticity in corporate communications can be challenging, but it is a puzzle that I enjoy solving over and over again. Whether it is explaining complex energy issues to business leaders, or detailing changes to a popular company policy to employees, I meet each challenge by remembering successful communications involve the following:
☞ Balancing what needs to be communicated with the way the audience wants to hear it.
☞ Respecting the audience by using an authentic style and avoiding jargon.
☞ Earning the audience’s attention through descriptive language and dynamic content.
I’ve had a lot of success by following these simple rules and I’m thankful to the hundreds of employees, executives and community members who have taught me through experience.
On a personal level, I am an avid photographer always on the hunt for that perfect shot. Despite my extreme dislike of strenuous exercise, I’ve climbed up steep ravines and braved windy summits to capture creamy sunsets and snowy landscapes. When I’m not looking through my camera lens, I’m writing and chronicling stories of my eccentric family.