CASE STUDY
Thursday, March 21
06:20 PM - 06:50 PM
Less Details
This presentation delves into the cutting-edge realm of data-driven strategies to enhance employee engagement. Explore the power of dynamic dashboards in deciphering employee sentiments, identifying trends, and implementing targeted interventions. From decoding the language of metrics to fostering a culture of continuous improvement, discover how organizations can leverage actionable insights to create an environment where employees thrive. Join us for a journey into the intersection of data and engagement, where informed decisions pave the way for lasting success.
Maceo will take you on an engaging journey, sharing how she used data dashboards to revolutionize Employee Resource Groups (ERGs), even without prior experience in data visualization. She’ll break down her methods in a way that’s not only easy to understand but also exciting to implement. Whether you’re new to data or looking to refine your skills, you’ll discover practical, adaptable strategies to amplify your engagement initiatives. This session is a must-attend for those ready to unlock the full potential of their employee engagement programs with the power of data.
In this presentation you will learn:
Maceo Owens, aka The ERG Homegirl, is a Gen Z ERG Enthusiast. After ERGs changed the trajectory of her life, she’s passionate about helping them to do the same for others - by making efficient ERGs as simple as possible. Maceo has served as an ERG LEader and Program Manager to major tech companies. As a former support agent, she’s also passionate about “frontline” engagement in ERG Programs. Maceo has a deep interest in entrepreneurship since her teen years and has spent years studying the craft of building a successful business. When she took her learnings and applied them to ERGs, she realized that she had something different - something ERG Programs needed. Through The ERG Movement, founded in 2022, Maceo hopes to drive much needed change in the ERG space.
Employee Resource Groups (ERGs) have been a transformative force in my life, and I'm passionate about unlocking their potential to impact others similarly. However, I've noticed a gap in how many ERG Programs are structured; they often lack a foundation for long-term success. My drive comes from bridging this gap. By integrating proven business development practices into the ERG landscape, I've developed a unique and revolutionary approach. This blend of business acumen with the dynamic world of ERGs fuels my enthusiasm for my job every day. It's not just about managing programs; it's about pioneering a change that reshapes the ERG ecosystem for lasting impact and success.