book now
Logo&nsbp;
CO-LOCATED EVENTS
NextPrevious

Session

Navigating Crisis Communications – A Roadmap to Employee Engagement

Case Study

Thursday, March 27

08:55 AM - 09:20 AM

Less Details

In times of uncertainty, effective internal crisis communication is essential to maintaining trust and operational continuity. Drawing from extensive experience in managing communication strategies for BNP Paribas USA, we will explore creating centralized points of information for employees, leveraging digital tools like the intranet, and building actionable plans for ongoing communication, leaving you with strategies to ensure timely, transparent, and impactful messaging during crises.

In this presentation you will learn:

  • How to establish a trusted single point of information during a crisis
  • How to use intranets and digital tools for real-time updates and employee engagement
  • How to sustain communication beyond the crisis phase
Presentation

Speaker

Assaf Kedem

Head of Content and Internal Communications, Global Banking and Financial Institution Coverage, BNP Paribas

Assaf Kedem is the Head of Content and Internal Communications at BNP Paribas’ Global Banking division in the Americas, with two decades of expertise in external and internal strategies. His work spans asset management, corporate banking, and global markets, where he advises senior leadership and supports employee engagement. Assaf is also the author of The Investment Writing Handbook (Wiley, 2018) and a lecturer at Columbia University’s master’s program in Strategic Communications. His innovative approach has earned him recognition as a thought leader in the communications field.

Join Assaf Kedem
Book Now!

Company

BNP Paribas

https://cib.bnpparibas/americas/
BNP Paribas is a leading global financial institution, providing a wide range of services including asset management, corporate banking, investment banking, and global markets solutions. With a presence in 65 countries and nearly 190,000 employees worldwide, BNP Paribas combines local expertise with a global network to serve diverse client needs. The bank is committed to innovation, sustainability, and driving growth in a rapidly evolving financial landscape. BNP Paribas USA plays a key role in delivering advisory services, capital solutions, and intellectual capital to large-cap corporations and institutional clients.
Get Agenda
Book Now

NextPrevious